Fashion is a statement, a way of living. It is a way to express one's self. Many people show their ideas and opinions by the way they look. They may want to look unique and individual, often to be a member of a group which looks unique. Fashion is superficial (on the surface) but as the outside of a person is the only bit that other people see, what they wear is meaningful. It helps people to make their first opinion of you and can influence the opinions and ideas of other people.